Allstate Motorcycle 50th Anniversary

Since 1966, Allstate has been helping keep bikers on the road with our motorcycle insurance. To mark the special occasion, we take a look back on some biking milestones of the last half century.

August 24, 2016

Motorcycle fashion has been influenced greatly over the past 50 years by both a desire for comfort and safety. Vicki Sanfelipo looks back at the trends.

Check out the fashion
August 1, 2016

Continuing with our theme commemorating Allstate’s 50th Anniversary of providing motorcycle insurance, we thought it might be fun to take a look at how motorcycles and their riders have been depicted on both television and the big screen during the past five decades.

Check out the movies and tv shows
June 27, 2016

Zach highlights the pioneering spirit of customizers from early 1960’s stripped down café racers all the way to performance-based machines of the future.

Check out the custom bikes
June 1, 2016

Rick looks at how styles have changed over the years—from simple 1950s two-color designs, to the flames and scallops of the 1970s, and finally today’s complicated, EPA-friendly paint jobs.

Check out the paint
May 2, 2016

Allstate has been providing Motorcycle insurance for 50 years so we thought it would be fun to take a look at how motorcycle safety has evolved in the past 50 years. Wow, have things ever changed!

Check out safety
by Fred Rau & ARN Moto Experts
April 1, 2016

To celebrate Allstate’s 50th anniversary of selling motorcycle insurance, we were asked what songs have made up the soundtrack of our riding experience over the years.

Check out the tunes
February 16, 2016

In commemoration of Allstate’s 50th year of selling motorcycle insurance, we thought it might be interesting to look back at how bikes, the culture, and the industry have evolved in that time.

Check out the timeline